The client needed a website and mobile application aligned with their brand identity while increasing user engagement, motivation, social channel growth, and revenue potential.
Project process
Fitness - Mobile & Website
User-friendly mobile app and website for a fitness influencer.
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UX Researcher & Designer
Sketch, Wix, Zoom
8 weeks
Plan
Understand the audience, their motivations, and their expectations; design a solution that balances user needs with the client's goals; validate it with users; and present a clear final direction to the client.
Pre-design research
The research phase covered market research, brand identity definition, persona creation, user journeys, remote focus groups, and card sorting. This helped define the target users, their needs, pain points, and the product experience guidelines.
- Brand identity: logo, slogan, colors, tone of voice, values, audience, and unique selling proposition.
- Remote focus group with 12 participants selected through a pre-test to match the target audience.
- Key needs: easy-to-use experience, modern look, mobile-first access, fast workout discovery, and visibility of products and social channels.
Design and validation
The solution focused on user motivation and the emotional relationship between the influencer and the community. Gamification elements were introduced to increase workout engagement and brand attachment.
- Designed flows for subscribing to channels, discovering workout suggestions, and viewing achievements.
- Validated the concept through usability interviews, accessibility checks, and A/B testing.
- Balanced business goals with a more motivating and playful user experience.
Lessons learned
Large projects become easier when they are split into measurable steps. The project also reinforced that fun can be a powerful motivator when it supports, rather than distracts from, the user's goal.